How 9 Retailers Successfully Leveraged Game Mechanics

Social games have begun to influence consumer behavior and purchases. According to Saatchi & Saatchi, 66% of tablet owners play social games daily, and 46% of tablet gamers are women. In fact, the largest group of social gamers is women between the ages of 35 and 44, the second largest is women between 18 and 34. Men make up the third largest group.  

Marketing to these demographics in today’s economy is a top priority for retailers. And ramification offers companies a chance to engage young audiences and start to build consumer-purchasing habits that aren’t entirely based on continual discounts and free stuff.

Via mashable.com

Looking for an agency to whip up an innovative campaign for 2012? Look no further than the award winning Digital Agency MATMI!

It’s a ZOMBIE XMAS from all at Matmi

To wish you a Merry Christmas, our clever team of Matmian elves created this quick fun game, in lighting speed. Not only must Santa deliver all the presents but he must also fend off a hoard of Zombie Elves… a truly yuley ghouly game - happy clicking!

2011 was Matmi’s 10th Anniversary and what a magical year it has been. The Matmians of Macclesfield worked their little socks off. They put Santa’s Elves to shame. And with all their hard work came the recognition. Christmas certainly came early for Matmi with awards rolling in like snowballs rolling down the hills of the Pennines.

The Optathlon and Gorillaz campaigns picked up multiple awards from Big Chip, CorpComms Digi Awards, How-Do and the Dadi Awards. Optathlon was also nominated for ‘Best Use of Games’ at Cannes Lions and The Gorillaz App received an ‘Official Honoree Award’ at the Webby Awards. Adding to these, like the star on top of a Christmas tree, Matmi was named‘Digital Agency of the Year’ at the Dadi’s in an open vote. I could go on but a Christmas pudding is calling me.

So if you are looking for an award winning digital design agency to spruce up your next campaign in 2012, we’d love to hear from you.
Contact us.

Santa Farty Pants - A classic game from Matmi

The Matmi Christmas games just keep on coming!

It's a Christmas disaster! Santa's sleigh has crashed and he's only just started making his rounds. How on Earth will he be finished by morning?

Hang on – what’s being thrown out of the windows? Pies and brussel sprouts!? OK, Santa knows that kids hate sprouts - but he loves them. In fact, if he eats enough pies and sprouts, he can swap the sleigh for the methane gas converter attached to his ass – and fly through the air with the greatest of ease!Ooooh – careful – what’s this? Psychotic, evil snowmen?

Who could have thought that idea up (not me). Don’t let them take a swipe at our hero! Make a dash for the sprouts, fill Santa’s Sprout-o-meter to the max and let’s make sure those presents are delivered in time!Arrow keys to move, Crtl to drop presents down the chimney and refill your sack.

MERRY CHRISTMAS!

PLAY

Santa vs Jack - Another Christmas based Matmi game

Another festive game from Matmi’s archive….

Deliver the fancy dress costumes before the time runs out! Watch out for Jack Frost.

Our first of 2 Christmas games for 2007. This game was our second one for Joker’s Masquerade (www.joke.co.uk). Drop presents down the chimneys, delivering fancy dress costumes to all the kids. But look out for Jack Frost, he’ll pop up from time to time to give you grief! 

ENJOY!

PLAY

ICE ROAD & SNOWY’S PINBALL

Continuing with the showcase of Christmas based Matmi games, next up is Ice Road & Snowy’s Pinball.

Ice Road / Snowy’s Pinball has all the exciting gameplay of Monster Pinball and hundreds of new goals, challenges and other craziness. With super-smooth graphics and stunning stereo sound, Ice Road is a gaming feast with a whole new theme!

Ice Road / Snowy’s Pinball has 2 x 3 feature-packed tables so novices and pros alike will get the best out of this crazy pinball extravaganza, and with local, global, and Facebook Connect leaderboards, you’re sure to find something – or someone – to challenge you!

You can see Snowy’s Christmas Pinball in action here, become a fan on Facebook or grab it from the App Store for only $1.99/£1.19.

Snowy’s Christmas Pinball comments:

“I wholeheartedly recommend Snowy’s Christmas Pinball, one of the finest pinball games around.” - Geek.com

“one of the premier pinball experiences on the iPhone … you’ll love this” -Nodpad.com

“Smoother than hot egg nog” - iphoneachievements.org

✻✻✻✻✻ “one of the premier pinball experiences on the iPhone … you’ll love this” - Nodpad.com

✻✻✻✻✻ “Smoother than hot egg nog” - iphoneachievements.org