Thursday, 29 December 2011

How 9 Retailers Successfully Leveraged Game Mechanics

Social games have begun to influence consumer behavior and purchases. According to Saatchi & Saatchi, 66% of tablet owners play social games daily, and 46% of tablet gamers are women. In fact, the largest group of social gamers is women between the ages of 35 and 44, the second largest is women between 18 and 34. Men make up the third largest group.  
Marketing to these demographics in today’s economy is a top priority for retailers. And ramification offers companies a chance to engage young audiences and start to build consumer-purchasing habits that aren’t entirely based on continual discounts and free stuff.
Looking for an agency to whip up an innovative campaign for 2012? Look no further than the award winning Digital Agency MATMI!

Friday, 23 December 2011

It’s a ZOMBIE XMAS from all at Matmi

Promo Image for Game
To wish you a Merry Christmas, our clever team of Matmian elves created this quick fun game, in lighting speed. Not only must Santa deliver all the presents but he must also fend off a hoard of Zombie Elves… a truly yuley ghouly game - happy clicking!

2011 was Matmi’s 10th Anniversary and what a magical year it has been. The Matmians of Macclesfield worked their little socks off. They put Santa’s Elves to shame. And with all their hard work came the recognition. Christmas certainly came early for Matmi with awards rolling in like snowballs rolling down the hills of the Pennines.

The Optathlon and Gorillaz campaigns picked up multiple awards from Big Chip, CorpComms Digi Awards, How-Do and the Dadi Awards. Optathlon was also nominated for ‘Best Use of Games’ at Cannes Lions and The Gorillaz App received an ‘Official Honoree Award’ at the Webby Awards. Adding to these, like the star on top of a Christmas tree, Matmi was named‘Digital Agency of the Year’ at the Dadi’s in an open vote. I could go on but a Christmas pudding is calling me.

So if you are looking for an award winning digital design agency to spruce up your next campaign in 2012, we’d love to hear from you.
Contact us.

Thursday, 22 December 2011

Santa Farty Pants - A classic game from Matmi

The Matmi Christmas games just keep on coming!

It's a Christmas disaster! Santa's sleigh has crashed and he's only just started making his rounds. How on Earth will he be finished by morning?

Hang on – what’s being thrown out of the windows? Pies and brussel sprouts!? OK, Santa knows that kids hate sprouts - but he loves them. In fact, if he eats enough pies and sprouts, he can swap the sleigh for the methane gas converter attached to his ass – and fly through the air with the greatest of ease!Ooooh – careful – what’s this? Psychotic, evil snowmen?

Who could have thought that idea up (not me). Don’t let them take a swipe at our hero! Make a dash for the sprouts, fill Santa’s Sprout-o-meter to the max and let’s make sure those presents are delivered in time!Arrow keys to move, Crtl to drop presents down the chimney and refill your sack.


Santa vs Jack - Another Christmas based Matmi game

Another festive game from Matmi’s archive….
Deliver the fancy dress costumes before the time runs out! Watch out for Jack Frost.

Our first of 2 Christmas games for 2007. This game was our second one for Joker’s Masquerade ( Drop presents down the chimneys, delivering fancy dress costumes to all the kids. But look out for Jack Frost, he’ll pop up from time to time to give you grief! 


Monday, 19 December 2011


Continuing with the showcase of Christmas based Matmi games, next up is Ice Road & Snowy’s Pinball.
Ice Road / Snowy’s Pinball has all the exciting gameplay of Monster Pinball and hundreds of new goals, challenges and other craziness. With super-smooth graphics and stunning stereo sound, Ice Road is a gaming feast with a whole new theme!
Ice Road / Snowy’s Pinball has 2 x 3 feature-packed tables so novices and pros alike will get the best out of this crazy pinball extravaganza, and with local, global, and Facebook Connect leaderboards, you’re sure to find something – or someone – to challenge you!
You can see Snowy’s Christmas Pinball in action here, become a fan on Facebook or grab it from the App Store for only $1.99/£1.19.
Snowy’s Christmas Pinball comments:
“I wholeheartedly recommend Snowy’s Christmas Pinball, one of the finest pinball games around.” -
“one of the premier pinball experiences on the iPhone … you’ll love this”
“Smoother than hot egg nog” -
✻✻✻✻✻ “one of the premier pinball experiences on the iPhone … you’ll love this” -
✻✻✻✻✻ “Smoother than hot egg nog” -

Sunday, 18 December 2011

Matmi New Media Ltd presents Ho Ho Ho! Yellow Snow!

Our fastest ever moving viral / advergame! At one point this game was being played 5,000 times every minute! Its a game of join the dots, but it doesn’t involve a pen. A great festive game that really got everybody talking at Christmas 2007!
With the addition of a greetings card (where you can draw in the snow and email your message to a friend) this game has become an incredibly popular game. What a great use of adolescent humour! We’re all kids at heart. I dare you not to laugh at santa’s bum!
OR get the iPhone version. Ho Ho Ho! Yellow Snow! DELUXE Edition:

Friday, 16 December 2011

Matmi’s Elf iPhone App

Another MATMI classic:  
It’s Christmas morning and there’s magic in the air, enough to send an elf soaring into the stratosphere. While Santa’s away, Irving the Elf like nothing more than leaping skyward, stepping on stars and bouncing on baubles trying to get as high as he can! Build your boost and collect candy canes for a point bonus while you help Irving hit the heavens, but watch out for the twisted tinsel, its pointy prickles will put a real crimp on your day.  
With all the looks and charm you’d expect from a Matmi game, Elf is simple enough that anyone can pick it up and play it, but addictive enough that you’ll be hooked all year round. Aim skyward as you challenge your friends via Facebook Connect and see who can send Irving the highest!  
Elf Features:
  • Amazing graphics and animations.
  • Unique sound effects in stereo.
  • Simple but addictive gameplay.
  • Suitable for all ages.
  • Local and Online scoreboards.
  • Facebook Connect so you can challenge all your friends.
  • Created specifically for the iPhone/iPod Touch by the wonderful minds of Matmi  

Wednesday, 14 December 2011

Here’s What People Look at on Facebook Brand Pages

In an effort to catch your eye on their Facebook pages, brands have experimented with apps and splashy profile photos. But in almost all cases, it turns out, the humble Facebook wall itself steals the show.
In an webcam eye-tracking study for Mashable byEyeTrackShop, the 30 participants who viewed top Facebook brand pages almost always looked at pages’ walls first — usually for at least four times longer than any other element on the page.
SEE ALSO: Here’s How People Look at Your Facebook Profile — Literally
On average, the smaller pictures above the wall were noticed 85% of the time, and the “likes” column was noticed just 58% of the time.
View the rest of the results on Mashable HERE.

Sunday, 11 December 2011

The Mega Companies Behind 90% Of Media

The media landscape is dominated by a mere six companies. Should we be worried?  
“Frugal Dad—the same company behind a Walmart infographic —took it upon themselves to show exactly how concentrated our media landscape actually is.”

Thursday, 1 December 2011

Check out a couple of our Senior Management getting their groove back :)

Get your groove on in 'DanceStar Party' time. Play through pumping tracks from the 80s, 90s and 00s. Check out the crazy outfits and dance!

You can also dance with your mates. Include their faces in Party Time mode and get them dancing the night away.
Prove you are the greatest dancer and pick up all the awards throughout the game.


Playing Around with ImportXML in Google Spreadsheets

Via - New Digital Media

It’s frustrating trying to get XML data into Microsoft Excel – unless you’ve got the time and patience to build some basic Macros or VBscript for your requirements. With Google Docs, it’s really easy.
A few resources:
If you want to use Google Docs to extract data from the web, it would be a good idea for you to learn a little xPath. “XPath is used to navigate through elements and attributes in an XML document”, or, in simple terms, you can use xPath to fetch little bits of data contained in structured elements like ,or links or pretty much anything, really. Also, there are a few people who have been doing this a while, and probably have sample spreadsheets that blow some of the examples below away – but you have to start somewhere, right? If you’re already an importXML / Google Docs Ninja, maybe go and find something else to do instead of reading this post.
If you’re interested, I made a Google Docs Spreadsheet with all of the examples below:

Does anyone know?

“Does anyone know” is such an interesting search on Twitter – just combine that query with a keyword, like “restaurant” and a location for everyone on Twitter looking for a very specific, thing. Great if you happen to be trading in that thing.
anyone know
Try a query like this to pull through results from the Twitter search RSS feed:
►Mini Matmian:
A useful function with many applications. Thanks to SEOGadget for sharing. I can see the guys at Matmi having some fun messing around with this.

Traffic Analysis: The New Google Analytics Features You Must Pay Attention To

If you didn’t know about it, in January 2012, less than a month from now, Google will close its present Analytics version and will replace it for everyone with the new one.

The new version has a number of great new features, from “real-time” traffic reporting, to social analysis e goal flow visualization.
This article offers a great opportunity to learn and explore some of the most relevant and useful new features that the upcoming Google Analytics has to offer.
Remember though: you do NOT have to wait until January 2012 to test them all out. Just log in into your Google Analytics and check on top of your page a red link that says “new version”. Click it!

Read the full article:  

17 Eye-Opening Examples of Content Visualization (Infographics)

 This fascinating piece is by Pamela Vaughan from Hubspot Blog.
Another way to help people cope with information overload is by using visual content. Great tool for content curators after filtering, organizing, adding context is to break it up with pictures, graphics or infographics.
Visualized content is popping up all over the web lately, and it’s no surprise.
Here’s what caught my attention:
“Does every piece of visual content you produce have to be as complex as a full-blown infographic? No way. And does every piece of visual content even have to highlight data? Negative.
****Sometimes the concept you’re trying to explain just lends itself to a more visual representation, and these types of portrayals can often make the concept much easier to follow and understand by your audience. 
****the benefits of visual content are huge —
**it tends to be much more shareable and interesting
****visual content often gets spread more virally
****allowing you to extend the reach and effectiveness of your content.
What really caught my eye in the infographics:
I especially loved Social Media Transit Strategy and The Journey of A Tweet - what about you?
Curated by Jan Gordon covering “Content Curation, Social Media & Beyond”

Wednesday, 16 November 2011

How to Create a Google+ Profile Banner in 5 Minutes

How to Create a Google+ Profile Banner in 5 Minutes | HTML and CSS Web Design |
In addition to setting up a Google+ page for your business and taking advantage of our handy Google+ tips and tricks, check out how to quickly and easily create a profile banner.
We’ve found a neat photo cropping tool that will help you create an eye-catching Google+ profile photo banner in five minutes.
So take a look through this simple gallery walkthrough. Link us in the comments to any creative uses of the Google+ photo banner you’ve seen — or better still, created on your own!
►Mini Matmian:
A nice, quick little tutorial to spice up your Google+ profile. I’d would love to see your attempts. Post screen-shots of your profile or a link.

You can reply directly on Blogger or our tumblr page.

Sunday, 13 November 2011

Catch a couple of minutes of the Chief Matmian Jeff Coghlan from TEDx Liverpool

Founder and leader of the talented Matmians, creators of sometimes crazy, often games based, repeatedly award winning digital & mobile campaigns for the likes of United Airlines, EMI Music, Red Bull, Cancer Research, ASDA and Vimto Soft Drinks.

Thursday, 27 October 2011

BBC beta website- Homepage

Explore the new BBC BETA homepage.
►Mini Matmian:
Personally I miss the editable/movable boxes. Not too sure I’m a big fan of the new look. Seems a tad messy/harder to navigate. But that’s just me. Maybe it just my aversion to change to certain regularly used websites :)
What do you think? 

Wednesday, 26 October 2011

Taking a Twix twist on Brickbreaker

Play Twix FeedBreaker Game
After a great meeting with the good folks at TBWA New York during our trip earlier this year, we were delighted to get a call asking us to get involved in producing a series of games for the iconic Twix brand.
Twix, meaning “twins sticks” (hey, we know our stuff, y’know) has been around since 1979 and its current branding revolves around “Take a pause like you mean it”. Using this as our theme, we created a game concept based on the equally iconic game, Brickbreaker, and gave it a Twix twist.
Feedbreaker” features 10 increasingly difficult levels, where using the Twix bars as your paddle, you break the bricks, catch power-ups, avoid the power-downs, enjoy the techno music (mostly) and send swag to your friends on Facebook so they’ve got power-ups ready for when they play. You may find your friends’ faces appearing randomly on the bricks as well which feels slightly bizarre – but the bricks make great noises when they break, so we reckon it’s all fine! gave us a great review which bodes well for the next release, so standby for more classic chocolately fun!

Philip’s toothbrushes go for the Cosmic Clean!

Play Cosmic Clean
We’re used to surprising other people with the player stats for our releases, but it’s not often that we knock ourselves out.
Released in 2009, “Brilliant Brushers” is one of our simplest games, but has been a jaw-dropping success. Aimed at 4 – 11 year olds and their parents with a dental hygiene message wrapped up in a fun way, it has had over 18 million plays lasting almost 7 minutes each on average. Wow! That is simply breath-taking.
Created for Philips to promote its Sonicare range of toothbrushes for kids, “Brilliant Brushers” now has a sequel in this year’s release of “Cosmic Clean”. Featuring our hero of the pearly whites, Sonic Simon, and his sidekick Sonic Sophie, the daring dental duo take off for a 3 level game to spread good dental hygiene habits throughout the cosmos. The aliens of the Moons of Molar, Planet Plaque and Comet Canine are in for a toothy treat!
In all seriousness though, fun and simplicity are not to be sneezed at as successful game mechanics. And if Matmi helps spread the word about good dental hygiene for a few million kids and parents around the globe, we can live with that.

Celebrating Nivea’s centenary

Mementos of Closeness InGame
There’s nothing old and wrinkly about this competition game release for Nivea!
Taking the brand’s “Feeling closer” theme, we developed a concept around mementos – objects with emotional value that we often associate with friends, places and good times. “Mementos of Closeness” is the result – a 5-level game set in various locations around the UK featuring short, fun Nivea advertising clips that subtlely reinforce the brand’s presence during play.
Players need to collect at least 10 mementos in each level to progress – everything from gas stoves and powder puffs to rubber ducks and guitars! You may find the odd Nivea product lurking in the scenery too… (we figured that was OK; it’s their game after all).
Nivea sponsors ITV’s “This Morning” show which is our 3rd encounter with the broadcaster (“Colour of Money” and “I’m a Celebrity, Get Me Out Of Here!”). People are going to start talking soon…..
Talking of which: “Mementos of Closeness” is a competition game and closes on 30th November so get on there and get playing! You can win an exclusive tour of the “This Morning” studio or one of 50 Nivea goodie bags – which has got to be good on the run up to Christmas (ugh, sorry, did I really just say that word?)
Anyway! Over to you and if you like the game, don’t forget to pass it on to your friends through Facebook and twitter. Big thanks to the guys at Nivea and ITV – and good luck to all players! The marvellous Matmians can’t enter the competition – which is a shame for our girlfriends but good news for you.

Wednesday, 19 October 2011

Apple’s Newsstand Is Already Booming For Magazine Publishers

Exact Editions downloads
Early indications are that Apple’s new iOS features for publishers have had an immediate beneficial impact.
  • Exact Editions, which says it made about 10 percent of the Newsstand app titles on iTunes Store, says downloads of freemium sample editions jumped by 14x in just a few days, whilst some titles’ actual sales have more than doubled.
  • Consumer magazine publisher Future says free container apps for its titles were downloaded two million times in three days and reports “consumer spending well in excess of normal monthly revenues”. “Future has sold more digital editions in the past four days through Apple’s Newsstand than in a normal month,” says UK CEO Mark Wood.
Although Future’s numbers have rocketed, this does not represent the “750 percent increase” being cited in some reports, which do not compare like with like. That is because, until last week, most of Future’s digital editions were not actually available as apps, only through Zinio’s newsstand.
On the same day Apple (NSDQ: AAPL) launched Newsstand, Future also pushed some 55 of these editions outside Zinio to iTunes Store as individual iOS apps. In other words, for Future, this is the difference between Zinio and iTunes Store rather than between pre- and post-Newsstand.
Even so, Newsstand’s features (automatic edition downloading, a dedicated publications folder and a new section of iTunes Store) were absolutely part of Future’s strategy in doing so. And it is so far reaping rewards.
►Mini Matmian:
Impressive growth. Whether it’s more of a spike or can be maintained (at least plateau at a higher level) remains to be seen. Personally, I too have turned to digital versions of publications more and more since Ibought a tablet.

Monday, 17 October 2011

USA Network scores with gamification on Psych TV show

USA Network scores with gamification on Psych TV show
Gamification — using game-like features in non-game applications — is paying off for brands.
NBC Universal’s USA Network found that it could double the engagement on its Psych TV show web site with a game-like competition. Jesse Redniss, vice president for digital at USA Network, said in a talk at the Gamification Summit today that game-like reward programs generated a 130 percent increase in page views for the network’s Psych show and a 40 percent increase in return visits. That adds up to a decent financial pay off.
The Psych section of the site, dubbed Club Psych, encourages visitors to become loyal fans with achievements and rewards. The show has 1.5 million Facebook fans and users spend an average of 22.5 minutes on the Psych site. Fans can play games, watch videos and answer trivia questions. If fans share something on the site, they get 200 reward points. If they take a poll, they get 50 points. The challenges are posted on the home page every week; that drives return visits, with 50,000 coming back every day. For every shared piece of content, the fan gets 10 points for every additional fan who shares the content with someone else.
“The more you share, the more you win,” Redniss said.
The Nitro-based reward system for the Psych site shows the leaderboards for who has the most reward points, spurring a natural competition among users. The network offered virtual goods for users with lots of reward points. But the engagement really took off on Sept. 3 when USA Network offered a limited number of real goods — merchandise related to the show — to users in exchange for their reward points. Within a few days, the DVDs, signed posters and other goods ran out.
Redniss said the show’s audience grew significantly during the past season. The network is planning to expand the use of gamification across a number of its other properties as well, Redniss said.
►Mini Matmian:
A great example of how to implement a simple gamification system to increase engagement and customer loyalty. Check out ‘The Office’ page for another great use of gamification for TV shows

Sunday, 16 October 2011

Topsy Review - Social Web Search Engine

Topsy Screenshot
What can you use the application for? is a new search engine that returns results from sites such as Twitter, Blogs, Flickr, Digg, Yelp, Identica and others. The site returns search results that are up to the minute, so users get the latest news from the social networking world. Results are shown in page form, in order of the number of “Tweets” each result has received on Twitter. The results page displays the option of viewing All Results, or results that were written in the last Hour, Day, Week or Month. Results can also be viewed by the top authors. Authors with the most results on the topic searched are shown first. The Topsy home page is dominated by a large search bar. Users may also enter a Twitter username in the search bar, and the search engine will return all the results posted by that user. The home page also has links to an About Us page, to the Topsy blog, a link to follow Topsy on Twitter, a link to Send Feedback, a link to Terms (terms of usage for the site) and a link to Privacy (the site’s privacy policy).
Who would you recommend the application to?The Topsy site is recommended to anyone wishing up to date search results from the social networking and blogging world. The site does a very thorough job of searching and is very easy to use. Search results are returned very quickly and are displayed in a pleasing format.Topsy Features
  • Search engine searches the major social networking and blogging sites, especially Twitter
  • Search results are ordered according to the number of Tweets they have
  • Users can filter the results to show results written in the last hour, day, week or month
  • Users can filter the search results by top authors
  • Search results are very up-to-date
Rated 4 out of 5 stars by AppAppeal Editor
►Mini Matmian:
A pretty neat little website for searching social media platforms and displaying real-time info from Twitter and Google+.
Check out the video below to see an interview with one of the creators of Topsy.
Uploaded by Scobleizer


Wednesday, 12 October 2011

The Return of Real-Time Social Environments

The last few months have seen an explosive resurgence in real-time environments, last popular in the late ’90s. The interesting thing is that this new zeitgeist seems to have taken root in multiple places within the space of a few short weeks.   I’ve seen this all before: I was one of the founders of an avatar chat company called The Palace, Inc. back in 1995. Although quite popular (10 million users at its peak in 1998), The Palace never found a revenue stream that worked. As Jake Winebaum once told me, Palace was a phenomenon, not a business. He was right. But that was then, and this is now.

The New Real-Time Landscape

Let’s examine a few examples. Avatar-based chat room Shaker took the gold two weeks ago at the TechCrunch Disrupt conference. Created as a Facebook app, Shaker lets users enter an isometric environment that resembles a bar. You can see and interact with other fully articulated avatars that look like mannequins. Users can chat, dance, give other users virtual drinks, see which of your Facebook friends are nearby and invite them to join the party. There is no “point” to Shaker interaction; it’s simply fun and engaging.
Show original (Mashable)

Tuesday, 11 October 2011

Back-end web developer

Matmi (located 20 minutes outside of Manchester, UK) are looking for a back-end web developer. Interested? Read on…
Back-end web developer job requirements:
Good PHP, .NET are the core elements in this role, with knowledge of MYSQL /SQL Server working on websites and branded game releases for clients including EMI Music, Vimto Soft Drinks, Mars, Comic Relief and Cancer Research.
If you can also bring C, Objective C and/or C# into the mix, that would be great.  If not and you’re prepared to learn them en route, that suits us just fine too.  The nature of our work means that skills with Facebook and other social network APIs are always needed – but we’d expect to train people up in-house for that (not least because they keep changing so fast…).
If you’re familiar with Scrum/Sprint or other agile methodologies – great – but it’s not an essential skill. You will be trained in-house.
Finally – where d’you want to be in 10 years time?!  We’re planning to be in the same place: well ahead of the pack with cutting edge techniques and show-stopping results for clients.  That means we all live and breathe what we do, and work best in a fast paced, team focussed environment.
What’s it like working at Matmi?
Fast, sometimes frenetic and always fun.
Take a look at our website at, find us on TumblrTwitter andFacebook too – and you’ll quickly get an idea of what we’re about.  Coverage on The Drum and How Do could be useful background too.
A typical Matmian is….. there’s no such thing.  We do have some common traits though. 
  • Work is a passion and a pleasure (which means it’s not much like work).
  • Matmians are an open-minded bunch who thrive in places that other digital marketing agencies don’t even know exist.
  • We’re curious, questioning and quite intelligent on all matters of digital marketing, gaming, platforms, apps and code.
  • We’re geeks with business brains.
  • If someone says “It’s never been done before”, we’re not usually far away.
What are we offering?
  • Salary range up to £25K per annum, depending on skills and experience.
  • 24 days holiday per year, plus Bank Holidays.
  • Stakeholder pension scheme.
  • In-house learning environment in whatever business related subject you’d like to develop your skills in­!
Have you got what it takes to be a Matmian?  Contact us at or on 01625 575661 and let’s talk.  Soon.  We’d like to see some of your work too, so if you have an online portfolio, please include a link when you contact us.

Flash Web Developer Wanted

Matmi (located 20 minutes outside of Manchester, UK) are looking for a front-end developer. Read on if you are interested.
Front-end Flash web developer 
Good Flash & AS3 skills are the core elements in this role, working on websites and branded game releases for clients including EMI Music, Vimto Soft Drinks, Mars, Comic Relief and Cancer Research.
If you can also bring HTML and HTML5, CSS and JQUERY into the mix, that would be great.  If you’re prepared to learn them while you are here, that suits us fine. We also work heavily with PHP but its not an essentila requirement for the job. 
The nature of our work means that skills with Facebook and other social network APIs are always needed – but we train people up in-house for that.
If you’re familiar with Scrum/Sprint or other agile methodologies – great – but it’s not an essential skill.
What’s it like working at Matmi?
Fast, sometimes frenetic and always fun.
Take a look at our website at, find us on TumblrTwitter, and Facebook too – and you’ll quickly get an idea of what we’re about.  Coverage on The Drum and How Do could be useful background too.
What are we offering?
  •  Salary range up to £25k per annum, depending on skills and experience.
  • 24 days holiday per year, plus Bank Holidays.
  • Stakeholder pension scheme. 
  • In-house learning environment in whatever business related subject you’d like to develop your skills in! 
Have you got what it takes to be a Matmian?  Contact us at or on 01625 575661
Please send links to a blog/online portfolio if possible.

Monday, 10 October 2011

HTML5 and CSS3 - Adobe - The Expressive Web - Beta

The Expressive Web is an Adobe-curated resource website for the advocacy, support, and advancement of HTML5 and CSS3 web development.
►Mini Matmian:
Some pretty cool stuff showcased here. Check it out.