Wednesday, 26 October 2011

Taking a Twix twist on Brickbreaker

Play Twix FeedBreaker Game
After a great meeting with the good folks at TBWA New York during our trip earlier this year, we were delighted to get a call asking us to get involved in producing a series of games for the iconic Twix brand.
Twix, meaning “twins sticks” (hey, we know our stuff, y’know) has been around since 1979 and its current branding revolves around “Take a pause like you mean it”. Using this as our theme, we created a game concept based on the equally iconic game, Brickbreaker, and gave it a Twix twist.
Feedbreaker” features 10 increasingly difficult levels, where using the Twix bars as your paddle, you break the bricks, catch power-ups, avoid the power-downs, enjoy the techno music (mostly) and send swag to your friends on Facebook so they’ve got power-ups ready for when they play. You may find your friends’ faces appearing randomly on the bricks as well which feels slightly bizarre – but the bricks make great noises when they break, so we reckon it’s all fine! gave us a great review which bodes well for the next release, so standby for more classic chocolately fun!

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