Starbucks is giving its augmented reality mobile app a little bit more love. Literally. As part of a new update, users of the company’s Cup Magic app can now point their phones at Starbucks Valentine’s Day-themed cups to see new, love-themed effects that appear to be happening on the cup itself.Besides looking neat, there is—of course—a business hook to get you to buy more than a cup of something for yourself. The app lets users buy and send digital Starbucks gift cards to friends that can be delivered on Valentine’s Day, as well as providing a way to send messages that require the recipient actually head to a Starbucks, buy a beverage, and aim it at one of the limited cups to see.
Via news.cnet.com
WELCOME You have found yourself in the terrific treasure trove that is Matmi's magical world of digital musings. Here is an ever growing collection of stories on digital media matters found while mooching through the web. Ranging from info on the latest games to new media design to trends in the digital marketing stratosphere (and the occasional post that just makes the Matmians' smile). - (curated by the eclectic tastes of the Mini Matmian ^SL...and a little help from his Matmian friends)
Showing posts with label mobile. Show all posts
Showing posts with label mobile. Show all posts
Tuesday, 28 February 2012
Starbucks’ augmented reality app gets all lovey dovey
Friday, 16 December 2011
Matmi’s Elf iPhone App
Another MATMI classic:
It’s Christmas morning and there’s magic in the air, enough to send an elf soaring into the stratosphere. While Santa’s away, Irving the Elf like nothing more than leaping skyward, stepping on stars and bouncing on baubles trying to get as high as he can! Build your boost and collect candy canes for a point bonus while you help Irving hit the heavens, but watch out for the twisted tinsel, its pointy prickles will put a real crimp on your day.
With all the looks and charm you’d expect from a Matmi game, Elf is simple enough that anyone can pick it up and play it, but addictive enough that you’ll be hooked all year round. Aim skyward as you challenge your friends via Facebook Connect and see who can send Irving the highest!
Elf Features:
- Amazing graphics and animations.
- Unique sound effects in stereo.
- Simple but addictive gameplay.
- Suitable for all ages.
- Local and Online scoreboards.
- Facebook Connect so you can challenge all your friends.
- Created specifically for the iPhone/iPod Touch by the wonderful minds of Matmi
CHECK IT OUT: http://iphone.matmi.com/elf/
Sunday, 13 November 2011
Catch a couple of minutes of the Chief Matmian Jeff Coghlan from TEDx Liverpool
Founder and leader of the talented Matmians, creators of sometimes crazy, often games based, repeatedly award winning digital & mobile campaigns for the likes of United Airlines, EMI Music, Red Bull, Cancer Research, ASDA and Vimto Soft Drinks.
Via www.youtube.com
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