Here’s What People Look at on Facebook Brand Pages

In an effort to catch your eye on their Facebook pages, brands have experimented with apps and splashy profile photos. But in almost all cases, it turns out, the humble Facebook wall itself steals the show.

In an webcam eye-tracking study for Mashable byEyeTrackShop, the 30 participants who viewed top Facebook brand pages almost always looked at pages’ walls first — usually for at least four times longer than any other element on the page.

SEE ALSO: Here’s How People Look at Your Facebook Profile — Literally

On average, the smaller pictures above the wall were noticed 85% of the time, and the “likes” column was noticed just 58% of the time.

View the rest of the results on Mashable HERE.