Wednesday, 1 February 2012

Disney’s Second Screen technology a treat for movie lovers

“…as movie technology itself has advanced so too have the additional features, becoming slicker, more refined, and in the case of Disney’s Second Screen feature, extremely interactive.
Launched last year with the Blu-ray release of Bambi, the folks at Disney devised a way for you to watch a movie while simultaneously getting a peek behind the curtain on your laptop, PC or iPad via an app that’s available a day before the film’s Blu-ray release date.”
“…From storyboards to something called “seamless branching” - a visual tangent that essentially pauses the movie while the director expands on a certain scene and then reverts back to where the movie was - Second Screen represents several hours worth of potential playing, clicking, flicking and watching.”
[via Cineplex By Andrea Miller
Mini Matmian►
We have only skimmed the surface of Second Screen possibilities. There are many exciting prospects in the future for this technology and we at Matmi are exploring them all.
Research has shown that over 60 percent of viewers have an internet capable device within reach. This means there are already huge portions of viewers who could be given the chance to have a much richer experience than passively watching the ‘talking pictures’ (not that, from time to time, I don’t like sitting back and just relaxing while watching my favourite show/film).
From TV to film to product placement to advertising to education, second screen technology has almost endless possibilities. It can change the way we consume media. It could revolutionise the manner we interact with the box we have been staring at for decades (strong words I know, but I’m as excited as kid on Christmas day just thinking about it).
We can even become part of the narrative we are watching; interacting and engaging in a way never before thought possible. Combine this with IPTV and, well…it’s the future :)
Our MD Jeff Coghlan put forward just one possible use for Second Screen technologies at a recent MoMoMcr event.
“Imagine this. You could be watching a clothing show, a signal is sent to your mobile device via sound waves (audio watermarking) which triggers an event. The peice of clothing being discussed on the TV all of a sudden appears on your mobile. You can then apply it to a virtual manikin of yourself to see how it might look and then share this with friends, asking their opinions or to vote on it. You could have the option to click a link which would use GPS to locate your position and show you where you might be able to buy the item.”
That is a mere snippet of what could be done.
I could go on, I could delve into the subject in greater detail. Laying out Matmi’s thoughts for the future of digital media. But then we don’t want to give away all of secrets. However, I promise you, this will not the last we speak on the subject of Second Screen technologies.
What are your thoughts? Does the encroaching tide of second screen technologies entering your viewing experience trouble you? Maybe you already take advantage of it (GetGlu for example - a VERY simple form but an example none the less)?
[Read the full article here:]
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If your company is looking for a digital agency to provide you with a unique, inspiring and engaging form of branded entertainment, then look no further than Matmi…. 
Phone: (+44)01625 560771
Twitter: @matmi

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