From senet – a game played by Pharaohs in ancient Egypt – to the more modern phenomenon of Monopoly, games have a powerful draw. And now they are being partnered with business objectives. Yes, it is the hot startup buzzword of 2012: “Gamification”.
If the pairing of “business” and “games” immediately conjures thoughts of time wasted on Farmville, then it is time for you to take a second look. Gamification is all about injecting fun, recognition and/or competition into otherwise standard business relationships – using game-like techniques to motivate employees and customers to help you reach your goals.
Are you intrigued by the potential of gamification but at a loss as to what your next steps should be? Here are some questions to ask yourself:
A snippet of a post via www.odesk.com posted on January 18, 2012 in Small Businesses by Julia
- What are my objectives? Game elements should not be instituted haphazardly. Instead, figure out what it is you want people to do. Then evaluate which of those goals would most benefit from gamification.
- What would most appeal to my target audience? There is a big difference between what motivates a risk taker versus a more cautious personality. Take time to figure out what rewards would mean the most to your customers; if they dislike it, you could do more harm than good.
A nice overview of what gamification can do for your brand and key questions to consider when implementing it.